Understand
The business, the audience and the question behind the brief.
THE STUDIO IS MEDANNIEL LEÓN / TEL AVIV
A creative mind.
A winding road.
Design, marketing, sales and building businesses. The path wasn’t a straight line. That is what gives the work its perspective.
HELLO. I’M DANNIEL. FROM VENEZUELA, THROUGH MEXICO, TO TEL AVIV.
More experience.
More connections.
I’ve worked across graphic design, websites, content, hospitality and real estate. In Mexico, I led marketing and sales teams and co-founded a real estate business. Those years taught me to connect a good idea with the people, processes and decisions that make it work.
Today, Pescao is my personal creative practice. I work directly with founders, businesses and people who want to build something distinctive, from a website or an identity to an app, a presentation or a connected workflow.
HOW I WORKDIRECT FROM THE FIRST CONVERSATION.
From a messy brief
to a clear direction.
You talk to the person asking the questions, doing the design and building the result.
Shape
The structure, story and experience that give the idea a direction.
Make
The visual language, interface and details that make it feel like yours.
Build
The working website, product, deck or system you can put in front of people.
MY OWN PRODUCT IDEASCURIOSITY KEEPS THE WORK MOVING.
Some ideas
I had to build.
Handy, RepCord and Libbu let me explore real needs through product thinking, UX/UI and practical development.
Training & progress
Requests & the community
LIBBU PROPERTY WORKSPACEFrom listing
Explore the project
From listing
to possibility.
01 / Property info02 / Publish everywhere03 / Keep leads moving
PRODUCT FLOW CONCEPTYOUR IDEA CAN BE NEXT.