Maccabi Tel Aviv Rugby
From a conceptualised logo to playing kits and matchday flyers. A complete visual identity for Maccabi Tel Aviv Rugby, Israel’s 2026 rugby league champions.
01 / LOGO CONCEPT
The idea starts with the crest.
A strong shield, a recognisable club name and a blue-and-yellow identity. The blue mockup shows the logo as part of the club’s visual world.
Logo conceptualisation and design, sportswear graphics and club communication
Give the club a distinctive identity that can carry team pride from the crest to the pitch and into matchday communication.
I conceptualised and designed the logo, then extended its visual language across playing kits and club flyers. Blue and yellow, a strong shield and expressive rugby imagery connect the different applications.
02 / PLAYING KITS
Carry the identity onto the pitch.
The same colours and identity extend into the kit graphics, with front, back and detail views showing how the system lives on the garment.
03 / CLUB COMMUNICATION
Give matchday its own energy.
All three Maccabi flyers supplied in the portfolio: the 21 February match poster, the recruitment artwork and the 29 November match poster. Each keeps the club recognisable while giving the message its own visual rhythm.